Hong Kong is proud to uphold its place as one of the top tourist destinations in Asia, thanks to the city’s reputation for quality service. According to recent reports, the number of Hong Kong visitors increased by 18% in the first two months of 2010, compared to last year. Developing local creativity and maintaining service quality are keys to Hong Kong’s tourism. With that in mind, Hong Kong Disneyland launched its first Star Guest Program last year, creating a platform to encourage Cast Members to showcase their imagination by creating surprises and unique unforgettable Magical Moments for Guests.
This year, the Park will take this popular program to the next level by adding a series of new Magical Moments and three Star Exclusive Experiences. Over 3,000 frontline Cast Members are ready to fill the Guests’ day with unlimited surprises throughout the period from March 19 to May 23. Guests can express their appreciation to the important people in their lives by giving them the ultimate Star Guest Experience at Hong Kong Disneyland.
The Star Guests Program was very well received. Ninety percent of local Guests and Annual Pass holders who visited the Park during the program period rated their overall experience as very satisfactory, and said they intended to visit again. “The program is a perfect way to illustrate our dedication to providing quality service and creating magical experiences for Guests,” said Noble Coker, Vice President of Park Operations and Operations Development, Hong Kong Disneyland Resort, “It’s important to first empower our Cast Members to have fun and create an environment that encourages creativity. They can come up with their own Magical Moment ideas and initiate them whenever appropriate in their everyday work, which gives them more opportunities to interact with our Guests.”
Guests are also given a chance to show their appreciation to Cast Members by giving them a specially designed recognition card, motivating them to do even better. “During the three-month program last year, Cast Members created over 450 new ways to bring Magical Moments to our Guests. In return, we received more than 43,000 guest recognition cards from our Guests. Our Cast Members were overwhelmed with the recognition from our Guests.” added Coker.
The innovative Star Guest Program was also well recognized by the industry, receiving the “2009 International Service Excellence Award” from the Customer Service Institute of America (CSIA) and the “Customer Service Excellence Award 2009 (Program-based) – Gold Award” from the Hong Kong Association for Customer Service Excellence (HKACE).
This year, the Park’s Cast Members are ready to create more surprises and amazing Magical Moments. From March 19 to May 23, the Park will once again launch the Star Guest Program. As Guests bring their beloved family and friends to the Park, they can delight and surprise their VIPs by simply picking up a Star Recognition Pack from City Hall on Main Street U.S.A. and turning them into Star Guests. This is a great way to show appreciation to the loved ones as these countless star experiences may be completely unexpected.
On stepping into the Park, Guests will be amazed by the delightful atmosphere and warm welcome from Disney friends and enthusiastic Cast Members. The Park has prepared a series of special Magical Moments for Guests. Guests and their VIPs may have the chance to participate in an exclusive meet & greet with Timon after the Lion King Show; ride the carousel with Cinderella; or be the Star Conductor of the Disneyland band.
Those who opt for even more exclusive experiences can purchase a Star Pass, at HK$80 or HK$120, and enjoy privileged entrance to different attractions and shows. The Star Tours are available from HK$1,388 up for Guests to join a tailor-made guided tour to various star experiences and exclusive character meet-and-greets with Disney friends.
On Fridays through Sundays, as well as on public holidays and the evenings before holidays, the Star Fireworks Dinner offers Guests and their VIPs an unforgettable experience; enjoy a pre-show cocktail and a photo moment with two Disney friends in Plaza Inn before viewing the fireworks at the VIP viewing area. The delicious Chinese dinner after the fireworks marks a memorable end to a magical day.
An unforgettable vacation would not be complete without a hotel stay! Hong Kong Residents can book various hotel packages starting at HK$676 per person. For an even more memorable celebration, Guests may simply book the Disney Celebration Package to enjoy a hotel stay that comes with themed room decoration, a celebration cake, a special photo moment with a Disney friend, a character dining buffet and park entry.
To take part in the Star Guest Program, Guests can purchase tickets at Ticket Booths at the Main Entrance of the Hong Kong Disneyland Park, front desks at Hong Kong Disneyland Hotel and Disney’s Hollywood Hotel, The Magic of Hong Kong Disneyland at Hong Kong International Airport, Hong Kong Disneyland Ticket Express at MTR Hong Kong Station and selected Circle K outlets.